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Writer's pictureDr. Mark Robinson

Business jobs on the Rise in 2023: U.S. job roles that are growing in demand



All job and salary information provided by Linkedin.

Today’s job market continues to remain vibrant; according to CNBC, payroll jobs rose 311,000 in February, 2023 more than expected, showing solid growth.


In terms of job wages, they, too, are rising.


So, what do these numbers show that will help today’s business students obtain their first job or gain an internship?


Beyond highlighting growing jobs, the list is full of actionable insights and resources. Here are some ways you can use it in your own career:

  • Gain skills: Identify what skills are in demand for each role and dig into LinkedIn Learning courses to master them (clicking on a skill will bring you directly to a relevant course).

  • Identify your values: Check out insights around remote job availability, salary, top locations hiring, gender distribution and more under each role to figure out which opportunities are the best fit for you.

  • Set goals: Looking to make a change in your career? Explore additional insights around years of experience required and top job transitions into each role to envision a path forward.

  • Take action: Explore current job openings that you can apply to, as well as people you may know (i.e. your first, second and third degree connections) in each role.

  • Dig deeper: Check out more content around each role, from what Top Voices in the field are saying to what a day in the life may look like.

In conjunction with LinkedIn, the School of Business at Washington University of Science and Technology presents the list of jobs that are showing the greatest increase in demand for 2023 and beyond. If you are a current business student at WUST or an alumnus of the school, learn more about the job that may be right for you, contact your academic advisor or our Career Services Team: https://www.wust.edu/career-services-center


Can also be known as People Analytics Manager or Talent Analytics Manager.


What they do: Human resources analytics managers are responsible for collecting, analyzing and reporting HR-related data within an organization, such as performance, attrition and employee demographics. | Most common skills: People Analytics, Data Visualization, R (Programming Language) | Top locations hiring: New York City, San Francisco, Washington, D.C.-Baltimore | Salary range: $41,600-$122,000 | Current gender distribution: 50% female; 50% male | Median years of prior experience: 4-5 | Top roles transitioned from: Data Analyst, Human Resources Specialist, Business Analyst | Remote job availability: 23.3%


What they do: Diversity and inclusion (D&I) managers are responsible for the strategy and implementation of policies related to fostering diversity, equity, and inclusion within an organization. | Most common skills: Diversity Training, Diversity Program Development, Leadership Development | Top locations hiring: New York City, Washington D.C.-Baltimore, Boston | Salary range: $60,000-$145,000 | Current gender distribution: 69% female; 31% male | Median years of prior experience: 3-5 | Top roles transitioned from: Program Manager, Human Resources Manager, Project Manager | Remote job availability: 12.4%


What they do: Employee experience managers oversee processes that support employee engagement, well-being, and development within an organization, which may include training programs and mentoring initiatives. | Most common skills: Employee Engagement, Onboarding, Employee Relations | Top locations hiring: New York City, San Francisco, Los Angeles | Current gender distribution: 83% female; 17% male | Median years of prior experience: 3-5 | Top roles transitioned from: Office Manager, Human Resources Business Partner, Program Manager | Remote job availability: 24.7%


Can also be known as a Demand Generation Manager.


What they do: Growth marketing managers identify opportunities to drive business growth, such as initiatives to increase market share or improve customer acquisition and retention. | Most common skills: Demand Generation, Digital Marketing, Google Analytics | Top locations hiring: New York City, San Francisco, Los Angeles | Salary range: $60,000-$132,000 | Current gender distribution: 59% female; 41% male | Median years of prior experience: 4 | Top roles transitioned from: Digital Marketing Manager, Growth Specialist, Product Marketing Manager | Remote job availability: 47.9%


Can also be known as a Content Strategist.


What they do: Content designers help create the content strategy for a product or campaign, often working with design and UX teams to optimize the overall user experience. | Most common skills: Content Design, User Experience (UX), Adobe Creative Suite | Top locations hiring: San Francisco, New York City, Seattle | Salary range: $42,500-$132,000 | Current gender distribution: 66% female; 34% male | Median years of prior experience: 4 | Top roles transitioned from: Content Strategist, User Experience Writer, Graphic Designer | Remote job availability: 35.5%


What they do: Sales development representatives (SDRs) help generate new business for organizations through outbound sales, which may include making cold calls and facilitating product demos with potential clients. | Most common skills: Cold Calling, Salesforce.com, Lead Generation | Top locations hiring: New York City, Boston, San Francisco | Salary range: $35,000-$60,000 | Current gender distribution: 35% female; 65% male | Median years of prior experience: 2 | Top roles transitioned from: Business Development Representative, Account Executive, Sales Specialist | Remote job availability: 43.3%


Can also be known as a Digital Marketing Manager.


What they do: Online campaign managers plan and execute digital marketing campaigns that serve to support the brand identity of an organization and ultimately acquire new customers. | Most common skills: Digital Marketing, Google Analytics, Social Media Marketing | Top locations hiring: San Francisco, Los Angeles, New York City | Current gender distribution: 57% female; 43% male | Median years of prior experience: 3 | Top roles transitioned from: Marketing Manager, Account Manager, Digital Marketing Specialist | Remote job availability: 10%


Can also be known as a Client Success Associate.


What they do: Customer success associates manage day-to-day communication with a company’s clients to ensure that customer satisfaction is met, including recommending workflow improvements that help achieve clients’ goals. | Most common skills: Salesforce.com, Customer Relationship Management (CRM), Time Management | Top locations hiring: New York City, Denver, Chicago | Salary range: $39,000-$60,000 | Current gender distribution: 59% female; 41% male | Median years of prior experience: 2 | Top roles transitioned from: Customer Service Representative, Account Executive, Account Coordinator | Remote job availability: 38.6%



Dr. Mark Robinson is the Director for the School of Business at Washington University of Science and Technology and is an alumnus of Exxon Mobil and Deloitte. Communications to the author can be emailed to: mark.robinson@wust.edu



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